Back to Team Page



Bruce McAlpine, MBA, CPC, is the President of Fulcrum Search Science Inc. He has managed the executive search practice since 1988 as well as “working a desk”. Bruce is very active in the recruiting industry and has served on national industry-leading boards for over 20 years.

More About Bruce

Bruce is a past President of the Association of Canadian Search, Employment & Staffing Services (ACSESS) and the Association of Professional Placement Agencies and Consultants (APPAC). He currently chairs the ACSESS Ethics Committee. He led the ACSESS Professional Search Practice Special Interest Group for many years, and has been a national trainer for the industry certification program. Previously Bruce was President of Marketing Systems Inc., serving clients like Kodak Canada Inc., the Royal Bank of Canada, Canada Post and Marine Midland Bank in the U.S.A.

Bruce also worked for Xerox Canada Inc. in sales and marketing. In the ‘70s, he held command roles on three continents as an army officer with the Francophone Royal 22nd Regiment. He is a frequent speaker at industry conferences, and has taught at the University of Toronto and at Primorski State University in Russia. A fitness enthusiast, he has run a marathon on all seven continents including Antarctica, as well as hiked the West Coast Trail, the Chikoot Trail from Alaska to the Yukon, and the Landmannalaugar Trail in Iceland.

Bruce is active in several Christian charitable organizations, serving at the Board and operational levels, and he volunteered actively with the Children’s Aid Society of Toronto for more than a decade.


  • General management, and sales & marketing
  • All functions of senior leadership including c-suite
  • Vast cross-industry experience with a special focus on manufacturing

Achievements & Associations

  • ACSESS Honourary Life Member
  • ACSESS Award of Excellence
  • ACSESS Leadership Award
  • ACSESS Special Recognition Award
  • Royal Military Colleges Club of Canada President’s Award

I have known Bruce for 30 years and he is a professional in every way providing great service and a very high level of integrity.

It is not an easy thing to do, but Bruce does a great job representing the requirements of his clients and at the same time considering the candidates he is presenting and what they are looking for in a position and company.

-Ian Bell, CPA, CMA, former CFO, Callaway Golf Canada.

Bruce is an individual of high integrity and superior dedication to clients. He consistently goes the extra mile to ensure client satisfaction. I have recommended Bruce to my clients, and they have been very satisfied with the results. If you are looking for a recruiter and recruiting company with a proven systematic approach that produces excellent results, Bruce and Fulcrum Search Science are a great choice.

-Mike Craig, President, Synergy Work Solutions Inc.


Bruce McAlpineLeadership
December 9, 2020

Survived 2020? 3 Tangible Ways to Thank Your Team

If you have survived 2020 you probably have your team to thank.  Many firms were not so fortunate.  As we approach the religious holidays and the calendar year end, this…
Bruce McAlpineLeadership
October 21, 2020

Moving Forward into the Unknown

By now we are 7 months into the restrictions placed on us and our businesses in an effort to slow the spread of the Corona virus while awaiting a cure…
Bruce McAlpineLeadership
September 15, 2020

What has 2020 taught us about our Customers’ Perception of Value?

What has 2020 taught us about our Customers’ Perception of Value?  (And is this important?) In early 1993 the Harvard Business Review published an article by Michael Treacy and Fred…