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Celebrating 50 years of Building High Performance Corporate Teams - 1971 to 2021

Hiring doesn’t have to be an uncertain process!

You may recall that I promised to help you answer the 6 big hiring questions this year. In this final article we are looking at how to successfully retain your chosen candidate for the long term.

In his book “Topgrading”, Dr. Brad Smart presents research which shows that the cost of employee turnover has a negative ROI of almost 500%. Clearly, hiring the right person and retaining them is critical to the long term success of your business.

Much has been researched and written on the subject of Retention. A lot of the focus has been on the differences in career aspirations and employment expectations between the various demographics (Boomers, Gen X’ers, Gen Y, etc.). However, at the end of the day, the individuals you really want to keep for the long term are your loyal contributors and growing leaders, and each of them (regardless of their demographic) are probably most concerned about the following 5 factors:

  1. Good Leadership
  2. Stimulating Work
  3. Meaningful Recognition
  4. Fair Reward System
  5. Engaging Environment

Good Leadership

Employees want to be well led. They want to be able to look up to and respect their leader for integrity, vision, fairness and magnanimity. It has been said that employees don’t leave companies, they leave people – and that is usually their boss. It is incumbent on you to provide that kind of leadership.

Stimulating Work

In the Harvard Business Review classic “One More Time: How do you Motivate Employees?” Frederick Herzberg states “People are most satisfied with their jobs when those jobs give them the opportunity to experience achievement”. While we all can’t work on a cure for cancer or land a man on the moon, the jobs we do can become more meaningful and stimulating when we can see the direct connection between what we do and the goals of the company which we believe in.

Fair Reward System

The Dual Factor Theory posits that compensation in itself is not a motivator, but the absence of a (perceived) fair compensation system is a dissatisfier to employees. Employees want a compensation system that is fair externally (i.e. in the marketplace), equitable internally, and rewards individuals for work that contributes to the goals of the organization.

Meaningful Recognition

Employees want to be acknowledged for both their achievements and their efforts. While public and tangible recognition for achievements (like plaques, bonuses, etc) are great, they generally are too infrequent (e.g. quarterly or annually) to have a sustainable impact on employee engagement. A combination of personal and/or public “attaboys” on a regular basis recognizing on-going effort goes a long way to engaging and retaining your staff.

Engaging Environment

Employees want to work in environments that engage them mentally, emotionally, and socially. And yet, a recent Deloitte survey found that about 80% of US employees are not really engaged in their work, costing the economy about $300 million a year. It’s our job as leaders to foster this kind of workplace.


Employee retention doesn’t have to be complicated. Regardless of cultural and demographic differences, employees generally want to be well led, do jobs they enjoy which contribute to the success of their company in environments which fully engage them, and get fairly paid and regularly recognized for their efforts. Providing this kind of framework will go a long way to reducing costly turnover, and raising the engagement and productivity of your team.